Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Northside Toyota is celebrating yet another successful Fill the Tundra fundraiser. This year's fundraiser raised $15,000 ...

While previous American Presidents had managed to at least lightly push back against Israeli demands and those of its lobby ...

Across the UK and Europe, campaign groups are pushing for limits on fossil-fuel ads in public spaces. But even ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

History is filled with examples of corporations fueling war machines and global colonization. IBM supplied technology used in Nazi death camps; shipping ...

Comments by Lincoln City Councilmember Holly Andreatta at a Club America meeting at Twelve Bridges High School have drawn ...

Broward County Judge Lauren Peffer testified Tuesday at a hearing before a panel of the Judicial Qualifications Commission, ...

The Denver Gazette found a major flaw in Colorado campaign finance laws that makes the penalty system worse: As long as the candidate or committee facing the fines doesn’t ever file the missing ...

Attorneys at Squire Patton Boggs examine the historical and structural aspects of the U.S. presidency that reveal it is among ...

Thanks to AI, PR professional can generate a fairly accurate list of crisis PR examples from 2025. Gemini gave a fairly ...