Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

As he celebrates the three-year anniversary of establishing the GEICO Local Office of New Hyde Park, owner Ryan McGowan, who’s spent his entire career at GEICO, will commemorate another milestone with ...

Geico DriveEasy isn't the best usage-based discount. It only saves you up to 10%, and you could even see your rates go up. Geico DriveEasy uses an app to track your driving habits and patterns, then ...

Calling the wrong number could cost you hundreds of dollars if you hook up with a bogus customer service line. A metro Detroit woman was shopping for cheaper car insurance in June, and like most ...

GEICO, recognized as a major player in the auto insurance sector and a subsidiary of Warren Buffett's Berkshire Hathaway, is broadening its reach with new offices in Chicago and Beachwood, Ohio. The ...

Geico Corp. has opened a corporate office in Northeast Ohio — its first in the Buckeye State — where it plans to add at least 50 new jobs. This expansion comes on the heels of increased profitability ...

The plan for Tampa, Florida includes hiring over 1,000 new employees. GEICO will also expand in North Texas with the opening of a second building in Richardson and plans to hire over 1,000 new ...