The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

Google might say its mission is to organize the world's information, but the company appears to have a hard time spinning information about itself. This week, reports surfaced online stating that ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...