Founded in 2009, Hoka launched with a weird name and even weirder shoe. The Mafate, named after the Cirque de Mafate caldera on Réunion Island, broke all manner of convention with its thick, chunky ...

Running shoes in 2010 were sleek and lightweight, riding off of the success of Christopher McDougall’s Born to Run, a book published the previous year about the sandal-wearing endurance runners of the ...

Hoka has become so prolific in recent years that it’s easy to forget the brand has only been around since 2009. Founded by two former Salomon employees, Hoka (formerly Hoka One One) now makes dozens ...