Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

By Waylon Cunningham Sept 23 - McDonald’s will shift its loyalty program to a new tiered system, chief marketing officer Morgan Flatley said at the chain’s investor day on Wednesday, in a bid to more ...

Many travel and airline credit cards offer flashy perks and huge welcome bonuses. But it's better to choose one and gives you ...

Loyalty points are becoming more liquid as airlines give customers more choices over when and how much of their accumulated ...

Loyalty programs are evolving beyond traditional points and discounts, with brands now focusing on enhancing customer experience through convenience, recognition, access, and strategic partnerships.

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...

Looking for gamified loyalty program ideas? See 10 proven mechanics, from streaks to tiers and missions, with 2026 data and ...

Spread the loveLoyalty program apps have transformed the way businesses interact with customers. They not only reward repeat ...

RCL's repeat guests spend 20% to 25% more, while loyalty programs and digital engagement aim to drive bookings and onboard ...

Experts discuss how brand loyalty is evolving with technology, emphasizing the need for companies to create a sense of identity and belonging through loyalty programs, moving beyond mere transactional ...

The BofA Rewards program is free to join for eligible Bank of America checking account customers and provides 10% to 75% ...

Available exclusively through the GoKinetic mobile app, Kinetic Rewards gives customers access to discounts, special offers and experiences. The program was developed in partnership with global ...