Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Forward-thinking retailers are now shifting to a new approach: incentives marketing. This strategy unifies promotions and ...

I have been privileged to work over 25 years in the industrial sector. I am passionate about producing and selling things. Being able to walk in a production facility and watch how things are being ...

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks ...