The site offers a largely untapped opportunity for influencer marketing (only 12% of brands say LinkedIn is their preferred channel for influencers). Here’s why: Example: Brandon Smithwrick partnered ...

The Sega Master System has turned 40. Sort of. Certainly, the Sega Mark III that became the Master System in the US in 1986 ...

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

The 25-year-old cosmetics brand Milani is one of the only independent makeup companies to compete in the mass-market retail ...

What can you learn from a master’s in marketing? From data skills to creative strategy, here’s how this forward-thinking program could help you stand out in a competitive job market ...

AUGUSTA, Ga. — The closer Rory McIlroy came to fulfilling his lifetime dream — winning the Masters — the more it kept slipping away. Sunday at Augusta National felt like his last 11 years in the ...

Meeting the fast-growing demand for AI expertise, the University of New Haven’s new M.S. in Artificial Intelligence will emphasize hands-on learning, ethics, and the development of trustworthy AI ...

GOIL PLC, Ghana’s only indigenous oil marketing company listed on the Ghana Stock Exchange (GSE), has again been adjudged ‘Petroleum Company of the Year’. This is in recognition of its outstanding ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...

A Master’s in Marketing is becoming an increasingly popular business degree, attracting students eager to deepen their knowledge of consumer behaviour, digital marketing strategy, and brand management ...