Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Want to make a woman feel uncomfortable? Just ask about her strengths. It's no stereotype: Studies show that women are notoriously bad at promoting themselves. One study, from employee search firm ISR ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

DUBLIN--(BUSINESS WIRE)--The "Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech & Diagnostics 2015-2022" report has been added to ResearchAndMarkets.com's ...

I had the misfortune to get involved with a sales person yesterday while trying valiantly to complete a project before the deadline. I wasn't able to convince him that I was busy and I didn't want to ...