We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 7 billion from EUR 3 billion as ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

With picks from Nike, Reebok, and brands that might not yet be on your radar, these workout and gym shoes are designed for every type of activity.

Researchers are questioning whether the very features that are meant to boost performance may actually increase the risk of ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

Weights can also cater to workouts. Perhaps you want a featherlight racing flat for track or a lightweight trainer for speed ...

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

A complete Puma Deviate Nitro 3 review from the good of the speed, to the not so great of the fit. Find out if it's a winner ...

Where celebrities lead, fans follow. This formula doesn't seem to be changing anytime soon, even when it comes to the ...

PUMA took its campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground.

As part of her new monthly social media column, The Drum’s social media executive Tyarna Agyekum reflects on her time in ...