This "Hibiscus" Puma Hali 1 will be released in September at Puma.com and at select Puma retailers. Scroll on for a closer ...

In addition to rocking cooler, moodier tones, Bella also begins to wear clothes with a more utilitarian vibe. Clothing ...

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 7 billion from EUR 3 billion as ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma revealed on Thursday that it will cut 900 corporate jobs as part of long plan to pull the brand back to sustainability ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

German sportswear maker Puma on Thursday said it would cut 900 jobs in its corporate workforce globally by the end of 2026, ...

Puma India’s managing director, Karthik Balagopalan, has stepped down to focus on family matters in Germany, effective immediately. Puma said a successor would be announced soon.