Advertising on video-streaming services in India is increasingly resulting in viewer fatigue as these platforms try to supplement plateauing paid subscription revenue with ad money. Users are ...

Users are often bombarded with the same ads over and over again while long and unskippable breaks with frequent glitches turn the viewing experience tedious and disrupt the flow of the show.

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Now that election season is over and we get a respite from being bombarded with election ads, I can reflect on what we were constantly faced with on television and radio. And only a few months of ...

Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

Keysight Technologies, Inc. has launched artificial intelligence (AI)-powered Chat and Copilot assistants for its Advanced ...

I have upgraded shares of AppLovin to a Buy rating, as recent share declines present a compelling opportunity for investors. APP's Ads Manager platform and onboarding of e-commerce advertisers are ...

Pankaj Belwariar - Director Communications, SRM University - AP ( Amaravati), writes on how media in India has undergone a ...

And thirty years ago the SNES saw the conclusion of a trilogy that’s now regarded as a genre-defining masterpiece. When Final ...

With AVOD, content is offered for free, and revenue comes from advertising. It appeals to price-sensitive viewers and is well-suited for mass-appeal content. AVOD helps build audience scale quickly, ...