You really can’t go (or scroll) a few feet some places without bumping into an ad. They are ubiquitous to life these days, ...
Keysight Technologies, Inc. has launched artificial intelligence (AI)-powered Chat and Copilot assistants for its Advanced ...
A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to ...
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...
Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...
Overexposure can backfire, leading audiences to grow frustrated and even resent your brand, writes Keel Comm's Baha Hamadi.