Results of a new ad effectiveness test underscore just how damaging repetitive ads on streaming services are to both brands and streaming platforms. Fully 87% of 1,246 weekly streaming viewers ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Google has updated its ads settings to let users mute ads they’ve seen too many times. This applies primarily to remarketing ads, such as those that encourage users to buy a product they’ve previously ...

Netflix is more than ready to expand its advertising business, even promising it can do away with one of the most annoying aspects of ads on streaming services. Photo: Chris Pizzello (AP) Even for ...

CTV is in danger of repeating the sins of linear TV’s past, notably, stacking too many commercials into the streaming experience. A recent study by Morning Consult found that the majority of viewers ...

Advertising on video-streaming services in India is increasingly resulting in viewer fatigue as these platforms try to supplement plateauing paid subscription revenue with ad money. Users are ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...