Basketball and sneakers go together like popcorn and a movie. Michael Jordan changed the entire business with a silhouette ...

Shareef O'Neil goes into detail on what it is like to be working at Shaq Brand under Reebok. From now working professionally ...

Shaquille O'Neal speaks on the deciding moment which pushed him to leave Reebok to start the Shaq Brand, which his mother played a part in.

The post Shaquille O’Neal Is Bringing His Son Shareef Into The Fold At Shaq Brand — ‘A Lot Of These Are His Designs’ appeared first on AfroTech. The post Shaquille O’Neal Is Bringing His Son Shareef ...

Shaquille O’Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget constraints. What Happened: Shaq, who assumed the role of Reebok’s president ...

Shaquille O’Neal is not just a Hall of Fame basketball player; he is a savvy entrepreneur who has built a formidable business empire since retiring from the NBA. With a career salary of approximately ...

On a recent episode of The Big Podcast with Shaq, Shaquille O'Neal revealed that his son, Shareef O'Neal, is officially ...

This image released by Netflix shows Shaquille O’Neal, left, and Allen Iverson in a scene from the series “Power Moves with Shaquille O’Neal.” (Netflix via AP) LOS ANGELES (AP) — Shaquille O’Neal and ...

Shaquille O'Neal and Allen Iverson are on a mission to put Reebok back on the map for sports. Stream Los Angeles News for free, 24/7, wherever you are. The company named O'Neal Reebok's president of ...

'I think our people are having conversations with his people.' One of the burning questions in the NBA these days is which footwear company will Golden State Warriors shooting guard, Stephen Curry, ...

LOS ANGELES — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.