Shaquille O’Neal’s eponymous Shaq line is famous for offering affordable sneakers, but the former NBA superstar and current president of Reebok Basketball may have outdone himself with this one. The ...

In 1992, PEPSI partnered with Shaquille O’Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years, and Shaq is as buzzy ...

Shaquille O'Neal is a man of many talents, known for his time in the NBA, as an NBA commentator and as an investor. A new line of gummies was recently released and O'Neal is using the launch to ...

Pepsi has teamed with Reebok and basketball legend Shaquille O’Neal to create the Pepsi ‘Sneak’er, an original pair of Reebok Pump Shaq Attaq shoes modified to fit a full Pepsi Mini Can into the sole, ...

GOODRICH, MI – In the coolest post-Spring Break flex a teenager could imagine, Eric Kilburn Jr. showed up to Goodrich High School this morning in a pair of Shaq’s shoes. The Michigan 14-year-old who ...

Shaquille O’Neal made a surprise appearance on Monday in New York City, handing out pairs from his brand-new, exclusive sneaker collab. The four-time NBA MVP made his appearance at Basketball City at ...

Mark Twain once said, "Never pick a fight with someone who buys ink by the barrel." I am here to say never pick a fight with NBA legend Shaquille O'Neal. The most dominant player ever also has the ...

GOODRICH, MI – In the coolest post-Spring Break flex a teenager could imagine, Eric Kilburn Jr. showed up to Goodrich High School in a pair of Shaq’s shoes. The Michigan 14-year-old who for so long ...