Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Kobe Bryant ‘s sneakers worn during the famous 2013 “Achilles Game” will be up for auction at Sotheby’s in New York on Feb. 7 ...

The Swoosh’s flagship subsidiary, Jumpman label, came in the news for the expected release of the Air Jordan 1 High OG UNC Reimagined variant.

South Carolina coach Dawn Staley shared the intricate details of her former player A'ja Wilson's Nike A'One signature shoe.

Nike's website states, "Designed for basketball but adopted by skaters, the Nike Dunk Low helped define sneaker culture. Now ...

"I love everything about these Nikes... a great look goes with everything for most occasions," says a reviewer. "Bought these ...