Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
MediaPost

Tourism Australia Says 'G'Day' To New Yorkers With Hot Dogs

A food truck roves around NYC through Oct. 19, dispensing five versions of Australia's "Snag" (sausage in bread).
Travel Weekly

Tourism Australia encouraged by a strong July

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
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Australia Marketplace North America Event Draws Record Attendance, Spotlights Tourism Growth Down Under

Tourism Australia’s flagship B2B trade event, Australia Marketplace North America 2025 (AMNA25), concluded this past week in Los Angeles, boasting record attendance, and underscoring the strength and ...
Travel Weekly

Tourism Australia's Chris Allison on booking trends and 'Come and Say G'Day'

Tourism Australia this month hosted Australia Marketplace, an event for the North American travel trade to meet with destinations and suppliers from Down Under. During the event, news editor Johanna ...
NDTV Food

Swiggy, Tourism Western Australia Launch Quokka-Themed Campaign For Indian Travellers

Swiggy's latest collaboration brings a touch of Western Australia to Indian screens, with the state's famously cheerful Quokka leading the charge. The campaign blends food, fun, and wanderlust in a ...