Ulta Beauty, one of the top beauty retailers in the U.S., is battling heightened competition and shifting consumer behavior, which has caused it to drastically switch up its offerings for shoppers.

U lta Beauty recently launched UB Marketplace, an online marketplace promising a “broader, complementary assortment across beauty, wellness and adjacent lifestyle categories.” ...

The new online platform offers Ulta shoppers a broader assortment of beauty, wellness and lifestyle products from more than 100 new-to-Ulta brands through the retailer’s website and app ...

US-based beauty retailer Ulta Beauty has launched UB Marketplace, an online platform focused on beauty and wellness, now accessible via its website and the Ulta Beauty mobile app. The launch forms ...

Despite being true digital natives, Gen Alpha shoppers are all about IRL. During Fortune's Most Powerful Women Summit on Tuesday, Ulta Beauty CEO Kecia Steelman said Gen Alpha consumers prefer ...

UB Marketplace is powered by advanced technology from Mirakl, a leader in enterprise marketplace solutions. The platform seamlessly integrates with Ulta Beauty’s traditional shopping experience, ...

UB Marketplace, which is open to brands by invitation only, is introducing over 100 new brands to start and will scale quickly over the next year or so.

The partnership is part of Ulta Beauty’s Unleashed strategy to help scale new businesses and will feature 100 new brands across several categories.

UB Marketplace is integrated into the Ulta Beauty shopping experience online and on the Ulta Beauty app to deliver a seamless guest experience, with unified search, cart, and checkout, Ulta Beauty ...

Ulta Beauty’s online marketplace is now live on the retailer’s website and app after being first announced in March.

Retail media networks may lose value as fewer humans browse retailer sites, weakening advertising returns. Agentic commerce could also dampen impulse buying, as AI tends to purchase only what’s needed ...

Scarlet by RedDrop, an Atlanta-based menstrual product line focused on education, was founded by a mother and her daughter. Scarlet by RedDrop, an Atlanta-based menstrual product line, is now ...