Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Netflix's $120 billion stock market rally this year faces a crucial test on Tuesday: proving that its costly investments into ...

Taken together, it’s likely that Netflix’s soaring valuation has already priced in outsized growth expectations stemming from ...

Artificial intelligence is now part of advertisers' arsenal, and some are using it to blur the line between newscast and ...

Entrepreneur Mark Cuban is utilizing Sora, OpenAI’s social media platform, to his advantage. He has permitted users to create ...

Fake investment ads are tricking small business owners across the U.S. Learn how to spot them and protect your money from ...

Netflix trades around 45 times forward earnings, a steep premium to both the broader market and its tech peers. Analysts at ...

Greta Dunne’s platform sells short, authentic product clips from everyday consumers to brands hungry for trust ...

Wild card entrant Malti Chahar caused a stir in Bigg Boss 19 by alleging Tanya Mittal's past business ventures involved ...

Amazon Ads is deepening its local push into streaming, strengthening agency partnerships and adding new tools as it scales ...