Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and ...

Bluetooth Technology History: Bluetooth has become an essential part of everyday technology. From wireless earphones and ...

New consumer research finds that only 11% of household grocery decision-makers say newer flavors have become everyday staples ...

CHICAGO (October 7, 2026) - More than half (55%) of global consumers say AI recommendations at least sometimes influence their household and grocery purchases, according to new research from NielsenIQ ...

Young men have long hesitated to walk into an Ulta Beauty store and ask an associate about a skin problem. Kelly Mahoney, the ...

William May’s growth lies in pre-owned jewellery, trust and knowing what not to change. We hear from CEO and managing ...

Festive hosting is a long-standing tradition, but consumers are now investing more in tableware, serveware and homeware to ...

A brand can have millions of Gen Z consumers and still get its communication wrong. The problem often begins with treating Gen Z as a single audience with a common set of preferences, behaviours and ...

From Meta’s Muse and OpenAI’s Dots to agent-led payments, AI is beginning to take on the job of shopping. But India’s ...

REITs trade at higher implied cap rates than private real estate, creating a valuation gap. Read to learn why durability ...

Spread the loveIn the chaotic, often unpredictable world of online information, a new kind of oracle is emerging. Imagine ...

Gaming is becoming increasingly digital. But that doesn’t mean consumer choice is disappearing with the disc. If anything, as ...