The recent backlash against Sydney Sweeney’s American Eagle campaign has expanded, drawing Beyoncé’s Levi’s advertisement into the discussion. Critics originally targeted Sweeney’s ad for its use of the pun “great jeans,” which many interpreted as a subtle reference to eugenics, igniting debate over beauty standards and coded messaging in fashion.

Houston singers Lizzo and Beyoncé have been pulled into the conversation surrounding actress Sydney Sweeney's American Eagle campaign. In a Thursday Instagram post, Lizzo reshared an AI generated photo of herself in a denim jumpsuit laying on her side with the caption, "My jeans are black..."

As the political lightning rod of Sydney Sweeney and American Eagle's jeans collaboration continues to conduct controversy into the ether, Beyonce's recent Reimagine partnership with Levi's has been dragged into the furore.