Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world.

Sanrio just gave Chiikawa fans a reason to start celebrating with Hello Kitty and some of her most iconic friends thanks to a ...

Hot on the heels of McDonald’s time-limited Chiikawa Days-themed menu items comes more collaboration products between the ...

The highly anticipated Chiikawa Days exhibition has finally taken over! Even after two separate rounds of ticket releases, entry was all sold out with ...

A while back, when McDonald’s launched its Chiikawa limited-time offers like the EBI and Crab Croquette Burger, we saw long ...

Some 20,000 customers were in line on fast food giant’s website to buy Happy Meals that came with collectible figurines of ...

Chiikawa sounds cute and cuddly, but it’s a power player in the world of Japanese characters, representing a massive franchise in its own right. An overseas merchandising initiative kicked off ...

Join me as I explore the Chiikawa Pop-Up Store at American Dream Mall! Discover exclusive Chiikawa merchandise, adorable plush toys, and unique collectibles. This limited-time event is a must ...

Chiikawa Pocket simultaneously releases today in 43 countries and regions across the globe, including Japan, South Korea, Taiwan, Hong Kong, Macau, Thailand, and the United States! In celebration ...

McDonald’s Japan launched Happy Meals inspired by Chiikawa, an anime TV show, on Friday, May 16, but they sold out in less than two days Many customers bought the meal just to take the limited ...

Ahead of the highly-anticipated CHIIKAWA DAYS exhibition, the Hong Kong Tourism Board (HKTB) has partnered with the exhibition organiser AllRightsReserved (ARR) to bring the exclusive “YUM CHA ...