The robbery at the Louvre has done what no marketing campaign ever could: It has catapulted France’s dusty crown jewels — long admired at home,

According to The Los Angeles Times, the heist took four minutes. The robbers "smashed display cases and fled with priceless Napoleonic jewels," the Times reported, adding that some of the jewelry stolen belongs to the collection of "French crown jewels."

A week after thieves stormed the Louvre and ripped eight priceless pieces from France’s Crown Jewels, the country is nursing a deep cultural wound.

Days after eight pieces of the French crown jewels were stolen from the Louvre, a former bank robber who once toured the now-infamous Apollo Gallery for a Louvre podcast says he warned a museum official of weaknesses in security.

A man who stepped into a photo taken outside the Louvre in Paris amid the investigation into the recent brazen crown jewels heist at the famous museum has gone viral.