While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and ...

The Indian Premier League (IPL) is a franchise-based Twenty20 cricket tournament organised by the Indian board (BCCI).

With the IPL 2025 set to start on March 21, Mahendra Singh Dhoni landed in Chennai to join the Chennai Super Kings camp, ...

Once a sport defined by tradition and endurance, cricket is now at the center of a modern gold rush. The explosive growth of ...

MS Dhoni is set to play his 18th IPL season with Chennai Super Kings (CSK), and has reportedly made an important change to ...

CSK shared a picture of their ‘Thala’ arriving in Chennai for pre-season camps, wearing a t-shirt with what appeared to be an ...

Pat Cummins has returned to bowling as he prepares for the IPL next month and the build-up to the World Test Championship ...

In a move that could revolutionize sports marketing, Mukesh Ambani's Reliance Group has introduced a groundbreaking 'brain mapping' technology ...