While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and ...

The Indian Premier League (IPL) is a franchise-based Twenty20 cricket tournament organised by the Indian board (BCCI).

MS Dhoni arrived in Chennai on Wednesday to start his preparations for the 18th edition of the cash-rich T20 league.

Once a sport defined by tradition and endurance, cricket is now at the center of a modern gold rush. The explosive growth of ...

MS Dhoni is set to play his 18th IPL season with Chennai Super Kings (CSK), and has reportedly made an important change to ...

IPL 2025 begins on March 22, featuring Kolkata Knight Riders against Royal Challengers Bengaluru at Eden Gardens. The ...

With the launch of JioHotstar, IPL could follow ICC Champions Trophy to the paid subscription model, shedding free streaming for major sporting events, according to S&P Global Market Intelligence ...