Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Steve Nicks' 'Bella Donna' Barbie sold out in under 24 hours. Here's where you can shop similar collectors Barbie dolls online before they're gone.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Mattel announced a second Barbie doll modeled on Fleetwood Mac singer Stevie Nicks -- this time inspired by her 1981 debut ...

Kansas City is preparing for a major entertainment boost with the Mattel Adventure Park in Bonner Springs, Kansas. With a ...

A new product drop from a legendary doll brand celebrates a prominent figure in Mexican folklore. It will be frightening for ...