Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Hot Wheels expands its Formula 1 collection to include Scuderia Ferrari HP and Aston Martin Aramco, letting fans collect all ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Mattel faces mixed near-term prospects with execution risks in the Dolls and Infant segments, relying on strong Q4 and ...

In 2023 it was a doll inspired by a costume worn during Fleetwood Mac’s Rumours tour. Now Menlo-Atherton High School alum ...

Stevie Nicks is a Barbie. And, a sold-out Babie at that. The doll, created in collaboration with makers Mattel, takes ...

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

Joanna Gaines' friends and family threw her a surprise party to celebrate the launch, and it was nothing short of a dream.

Mattel’s third-quarter revenues slipped by 6 percent to $1.7 million, delivering a net profit of $278 million.

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...