The topic of name, image and likeness sparks debate amongst generations of college sports enthusiasts. Regardless of what ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern ...

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

Programs across the country have made significant investments in building NIL infrastructures to attract and retain top-tier ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

On Aug. 8, West Virginia will finally step into the present when the state Board of Education approves Item I (WVSSAC, Series ...

The deal opens doors for Bell to expand his platform, including plans to highlight local games and uplift youth in the ...

As athletes begin sharing in the revenue, the next decade will determine whether they gain real negotiating power. Part 1 of ...

The former LSU gymnast was recently shut out from buying a well-known New York City property. She said the residents may not ...

SOCCER LVSL By JOHN CARDONA THE final round of the Latrobe Valley Soccer League season was played on Sunday [...] ...

UCLA star Lauren Betts will enter next season as a jewelry brand ambassador. Betts announced signing a new NIL deal with ...

Following in Cooper Flagg’s footsteps, Cameron Boozer added a big brand to his list of Name, Image, and Likeness (NIL) deals.