We spoke to Tota Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands 2026.

Adtraction’s Simon Gustafson asks what AI visibility is worth, and to whom. Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

However, this isn’t a total ban on all AI-generated or even assisted content. Real creators are still able to use AI to edit ...

AI is not killing advertising. It is changing its job. Advertising will still create demand, introduce brands, and move markets. Paid search, social, display, and retail media will remain essential ...

Live entertainment giant Live Nation is now making a major, direct play for creators, backing a new venture designed to help ...

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing ...

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

Also, the ASA banned a controversial ad from Huel this week, and the case isn't dissimilar to others we've seen in the influencer world. More on that below. October is upon us, meaning it's officially ...

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

So, welcome back to another edition of SoFire’s Hot Campaigns, where we take a detailed look at the most creative, strategic, ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...