This is a guide to LinkedIn Marketing for small business owners who want to generate genuine leads and revenue. We cut through the "thought leadership" and vanity metrics to give you an actionable ...

Most business owners treat a rebrand like a trip to the tailor. They believe that if they change the suit, the person underneath will become more successful. They’re wrong. At Inkbot Design, I’ve ...

The way your target audience perceives your company has a significant impact on your business. Not only its image but, more importantly, brand perception directly influences your potential clients' ...

So, you've been tasked with designing a flyer to promote an upcoming event, sale, or offering. Where do you start? Crafting an engaging, informative flyer that grabs attention and drives action can ...

Want to know the brutal truth about starting a graphic design business? Most designers are starving artists because they focus on the wrong thing – making pretty pictures. But here's what nobody tells ...

Game logos are more than just a brand – they become ingrained in our minds as gamers. The style, design, and emotion behind these logos allow us to connect deeply with the gaming experiences they ...

Most event promoters are doing it wrong. They blast the same tired social media posts, pray for ticket sales, and wonder why their events flop harder than a fish out of water. But here's the truth: If ...

Let me tell you something most “experts” won't admit: 99% of brands are wasting money on social media right now. They're creating content nobody wants, chasing vanity metrics that don't move the ...

Most branding wastes money because it ignores the one place a brand exists: your customer’s mind. This guide breaks down the core principles of branding psychology—cognitive biases, emotional triggers ...

An exhaustive guide to Endorsed Brand architecture. We analyse the Marriott model, the risks of brand contagion, and how to design a hierarchy that scales. Structuring your brand portfolio is a ...

Are you tired of losing customers? Do you want to create an unforgettable experience that will keep them returning for more? Well, you've come to the right place! This comprehensive guide will explore ...

From your company logo to your website to your product packaging, good design is crucial for effectively marketing any business. But what exactly constitutes “good design”, and why is it so important?