NRF’s 2026 Halloween survey found consumers plan to spend an average of $115.14 per person this year — $13.5 billion in total — even as 79% expect tariffs to push prices higher. Fall is here, which ...

“Supported by low unemployment and steady wage gains, households remained budget-conscious but took full advantage of back-to-school promotions to stretch their dollars." NRF President and CEO Matthew ...

NRF supports policies that preserve retailers’ ability to respond efficiently to market conditions while protecting consumers and promoting competition. Learn more. Questions about consumer data, ...

Dive dive into the latest consumer data on back-to-school spending, shopping behavior and family priorities. Across the country, students are preparing for their first day of school — and in some ...

“Retail sales maintained their steady upward momentum in July as consumers kept shopping despite ups and downs in other economic indicators.” NRF President and CEO Matthew Shay Unlike survey-based ...

The 2026 NRF Top 100 Retailers list predictably saw Walmart and Amazon in the highest spots. The Hot 25, on the other hand, offers a somewhat surprising collection of retailers gaining ground. NRF's ...

Retail theft and violence remain persistent and costly issues for retailers, employees and communities. In response, retailers have invested heavily to harden stores and deter violence — efforts that ...

NRF's back-to-school webinar offers a deep dive into the latest consumer data on back-to-school spending, shopping behavior and family priorities. NRF Chief Economist Mark Mathews and NRF Vice ...

“The summer shopping season got off to a strong start in June.” NRF President and CEO Matthew Shay Unlike survey-based numbers collected by the Census Bureau, the Retail Monitor uses actual, ...

"Despite significant economic challenges over the past year, this year’s Top 100 Retailers list highlights a resilient group of companies." NRF Chief Economist and Executive Director of Research Mark ...

NRF's Top 100 Retailers ranks the industry’s largest companies according to sales. View the complete chart. Stop if you’ve heard this one: Walmart leads the NRF Top 100 for 2026, followed by Amazon.

“Retail sales maintained momentum in May, driven by a resilient labor market and consumers’ continued willingness to spend on retail goods despite pressure from elevated gas prices, tariffs and the ...