Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their ...
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international ...
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from ...
A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...
The bottom line. ChatGPT Ads are growing quickly, but there isn’t a settled playbook yet. Early evidence favors advertisers ...
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...
We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.
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