Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their ...

You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.

Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international ...

A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.

This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now. A video description is a piece of metadata that tells YouTube and ...

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.

Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...