Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...

Shutterfly's recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects.