Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a lecturer from RMIT University Vietnam explains.

The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Five years after selling her eponymous media agency to Havas, Virginia Hyland has formally exited the business, marking the end of a complex acquisition period that includes a now-withdrawn legal ...

Macau’s government has opened a 30-day consultation on a proposed law that would ban all gambling advertising citywide.

Could you live for a week in an airport? TikTok comedian Maddy MacRae tests it at Singapore's Changi Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy ...

Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region ...

Spark Foundry races to top spot in July APAC media rankings Dentsu's Carat moves up to second place as WPP’s EssenceMediacom drops out of the top 20, while Australian independents Avenue C and ...

Dentsu's Carat moves up to second place as WPP’s EssenceMediacom drops out of the top 20, while Australian independents Avenue C and Ryvalmedia make a debut.