The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

NIQ, a consumer intelligence company, has partnered with The Trade Desk, an advertising technology provider, to integrate NIQ's consumer intelligence and global insights on shopping behaviors into The ...

Scanbuy's data business has rebranded as Becausal with a focus on audience intelligence and causal artificial intelligence. The new company's core offerings include ExtendedAudiences and AuditableAI.

Along with being resource-intensive and costly, the FedRAMP approval process is lengthy as well. Approvals can take years in very extreme cases, though some companies on the lower end of the spectrum ...

Rischitelli also points out that data can be actively used during the event. “Before we looked at analytics ‘post-factum,’” he says. “Now organizers, exhibitors, and even the participants themselves ...

BT Group experienced impressive growth in customer interactions facilitated by Aimee. Aimee handles up to 60,000 customer conversations per week, up from about 30,000 per week just two years ago.

Tula is the Sanskrit word for balance, and the company that bears its name, TULA Skincare, is all about balance. It is a skincare and wellness brand built on probiotic extracts, which are clinically ...

FirstHive, a provider of data activation and customer data platform technology, has partnered with Infogain, a digital customer experience engineering provider, to combine Infogain's digital ...

In an ad for Endurance, the auto repair protection provider, a customer testimonial notes that after she became a client “I never seen a repair bill.” I wonder if other customers ever saw bills.

AI agents are gaining traction for one big reason: They deliver tangible results. When you automate repetitive tasks, surfac­e real-time insights, and improve customer interactions, businesses can ...

CobbleStone Software, a contract lifecycle management solutions provider, has launched the AI-Powered Contract Sentiment & Data Analysis feature that leverages generative artificial intelligence to ...

UserTesting, a provider of human insights, has integrated with Verified on LinkedIn, giving companies greater confidence in the authenticity of participant feedback.