The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

Resilience is the word of the moment in the auto industry. That, and “affordability” (or lack thereof)—two concepts that might seem at odds were it not for the K-shaped economy and the simple fact ...

It feels like everything is getting more expensive these days. For some advertisers, Meta ads are among them. In recent months, CPMs and PPAs on Meta, which is investing heavily in AI models and data ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

It’s Advertising Week, which means there are plenty of splashy marketing product launches to sift through. This year, OpenAI, which is in the midst of building out ChatGPT’s advertising business, is ...

Like it or not, the CMO role is getting rewritten. Many top marketers are facing new responsibilities and new expectations, all of which are reshaping the job description and, in some cases, the ...