The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

The NFL is a giant when it comes to TV viewership, crushing its competition like Los Angeles Rams defensive end Myles Garrett does against pretty much any quarterback he’s up against. Of the top 100 ...

The company, which first began testing ads in the US in February, rolled out a new visual ad format, new measurement tools, and new brand suitability capabilities for ChatGPT Ads around the conference ...

After Ford debuted a new advertising campaign promoting its vehicle service business in June, the automaker’s marketing executives saw promising signs that the messaging was paying off. But it wasn’t ...

Resilience is the word of the moment in the auto industry. That, and “affordability” (or lack thereof)—two concepts that might seem at odds were it not for the K-shaped economy and the simple fact ...

It feels like everything is getting more expensive these days. For some advertisers, Meta ads are among them. In recent months, CPMs and PPAs on Meta, which is investing heavily in AI models and data ...