Panda Express is expanding its Roblox and Fortnite marketing after campaigns boosted brand awareness and purchase intent.

Retailers are taking different approaches to AI shopping agents, balancing wider access with control over data, loyalty, and ...

Google is testing a shopping feature in India that lets some users buy selected Flipkart products through Gemini and AI Mode in Search, according to TechCrunch. The test is currently limited to some ...

Kroger says customers using its AI-powered shopping assistant are building larger grocery baskets as the retailer expands the use of AI across its digital shopping experience. The tool helps customers ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Samsung New Zealand has used Apple’s entry into foldable smartphones as the basis for a social campaign promoting its Galaxy Z Fold8. The campaign centres on a Palmerston North man named Tim Cook, who ...

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using ...

Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has time to actually check, and somewhere in all that noise sits reporting that ...

The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for release on November ...

AI assistants are sending more shoppers to retail websites as Google, OpenAI, and retailers develop shopping tools that connect product discovery with merchant product data and checkout systems. Adobe ...

Findings from the fifth Protiviti AI Pulse Survey, “The AI-People Conundrum: Learning to Lead, Not Lag,” has revealed a gap in confidence between company executives and HR leaders regarding AI ...

Pattern has added advertising in ChatGPT to its campaign management platform, allowing brand partners to run campaigns on the AI service alongside activity on other digital channels. The ecommerce ...