Microsoft has formed an integration with HubSpot to help connect B2B ad campaigns with revenue, pipeline and leads, Search Engine Land reports. With this arrangement, Microsoft Advertising is ...
Other countries are catching up with the United States in negativity toward social media, Pew ResearchCenter reports. While 64% in the US feel social media is harming democracy, that feeling is shared ...
Kroger says it can forecast e-commerce purchase conversions, using predictive creative scoring prior to campaign launch, based on a study done with Vidmob and trade association MMA Global, Grocery ...
A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, ...
MGM Resorts, a recent purchase target for Barry Diller’s People Inc., may now turn the tables and acquire People, Inc., The Wall Street Journal reports. MGM is now deciding whether to make a bid, ...
California Governor Gavin Newsom has signed a bill that will provide $20,000 in tax credits to newsrooms for each of five reporters they hire, and $15,000 for additional journalists, with no cap, Cal ...
Amazon will lose advertising revenue if AI assistants become the place where consumers make buying decisions, Benzinga reports. These shoppers would potentially bypass Amazon’s sponsored listings. But ...
Strong creative wins more conversions at lower cost. Platforms reward strong creative with cheaper distribution, higher engagement and access to higher-quality audiences.
With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred ...
Italian Alpine lager Menabrea launched “The best isn't always best known," a new campaign by London’s Ark Agency. ArtClass ...
AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December.
In September, overall CPMs spiked 40% from a year ago, according to Guideline. From March-July, overall average CPMs were roughly the same as a year ago, at $26.60.
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