At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.

At AWNY 2026, leaders from The Sims, Wizards of the Coast, Oreo and more discussed the power of gaming and music fandoms.

At Advertising Week 2026, experts are hoping the conversations around AI lean into practicality, data infrastructure and ...

Retail media has reached a new stage of maturity. But the biggest obstacle to its continued growth may have less to do with media than with the organizations managing it. Most brands now recognize ...

In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with Stanley Steemer's CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment ...

The Milan Cortina Winter Olympics are off to a strong start for NBCUniversal. The company announced that the Opening Ceremony on Feb. 6 averaged 21.4 million viewers on NBC and Peacock, a 34% increase ...

The open internet has always given buyers unmatched options to target audiences and measure campaigns. But this has not been a magic bullet. Data quality can be opaque, and advertisers have ...

The most interesting shift in programmatic isn’t happening in product roadmaps or conference keynotes. It’s happening in RFPs — the formal requests companies use to evaluate and choose tech partners.

The 2025 advertising ecosystem was defined by sweeping changes: high-profile mergers, regulatory battles, the supposed rise of agentic AI, TV measurement feuds and more. In a word, it was defined by ...

When people talk about innovation in advertising, they still point to the consumer giants — Nike, Walmart, P&G — brands that have mastered programmatic precision and creative agility. For decades, ...

If 2025 taught the ad industry anything, it’s that nothing is permanent. Not budgets, not job titles and certainly not traffic to news sites. By now, the industry is used to disruption, but 2025 ...

Many advertisers and publishers saw more bang for their buck in 2025. A recent report from the Association of National Advertisers (ANA) found that the share of ad spend reaching publishers climbed to ...