The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.
A provocative research note from investment analyst LightShed Partners last week posed a question that would have sounded unthinkable for most of the modern television era: should broadcast networks ...
Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.
Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...
Local television’s traditional model is under pressure. Newsroom employment continues to decline, regional sports networks ...
The CW is becoming a strategic programming and distribution asset inside Nexstar’s much larger local-TV operation — valuable not only for what it airs, but for the leverage, optionality and reach it ...
Nothing in the entertainment industry is permanent. Trends and fads come and go as audiences prove eternally fickle. Business strategies are put forth on a revolving door until one succeeds and is ...
As regional sports networks (RSNs) continue their slow-motion collapse, every major sports league has been forced to rethink how its games reach local fans. The NBA has responded aggressively — ...
Why Rob Bonta really had no other choice and why Netflix needs to learn to ignore YouTube and be the best Netflix it can be.
This week’s Hot List isn’t immune from these ironies. We take some swipes at the current system with inherent optimism for the future of TV. I suppose in our industry, as with the rest of the world, ...
For most of television’s history, the sitcom reigned supreme. From its earliest days, it was a very recognizable format, one that gave Americans a shared cultural touchpoint, characters that felt like ...
I’m always struck by the reaction I get when I bring this up at events in the U.S. — often, its disbelief. Perhaps it stems from a sense of American exceptionalism. The U.S. can produce a lot of ...
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