This WARC Guide provides a summary of new thinking and best practice on generative AI.

AI is likely to dominate conversation at next week’s Cannes Lions International Festival of Creativity, but a new study suggests CMOs should prioritise the bigger picture of how their organisations ...

Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in India. Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

JCDecaux, an OOH advertising brand, aimed to enhance the measurement of Out of Home (OOH) advertising effectiveness in Marketing Mix Modelling (MMM) by improving data quality in the UK. JCDecaux, an ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

This report examines the key trends that are driving the future of commerce media.

This Euromonitor report looks at need states across FMCG as consumers are focusing ever more consciously on the desired outcome of their consumption behaviour. This Euromonitor report looks at need ...

The gummy market in Mexico is highly competitive, and Lucas® faced the challenge of entering this crowded space while repositioning itself for a younger audience without alienating its loyal fan base.

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...