Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

Given the silence (and subsequent decline in brand equity) as well as the genuine RTBs in this new product, the main objective of the campaign was to drive brand awareness and maximizing reach through ...

The war of innovations placed a threat on the existing NESCAFÉ range, as we saw a drop in sales of some of the older NESCAFÉ ice variants. The new NESCAFÉ Ice Cookies & Cream was therefore expected to ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Where to listen Timestamps 00:46 – Background to Ad Net Zero 06:16 – Creating systems to report and measure emissions 11:14 – What role can media companies play in advocating for sustainable media ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

CaratLane is a brand that is built on the bedrock of expression. We believe that jewellery is a means of expressing one’s feelings, both to oneself and loved ones. Our tagline “Khul Ke Karo Express” ...

American transportation company Uber explains what works and what doesn’t when operating as a global brand in Asia Pacific markets. Any local or regional marketer in a global organisation grapples ...

Big Mac isn't just famous, it's iconic. Big Mac is the #1 selling burger in the world and nearly 3 million Aussies purchased one in the past month. It's mentioned in songs by everyone from Kanye West ...

15 years since the last significant refresh, Pepsi has boldly embraced a new logo embodying the “Thirsty for More” philosophy. In Vietnam, capturing the key insight of turning 30 and celebrating 30 ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...