The White Stag sign, also known as the "Portland Oregon" sign, is a lighted neon-and-incandescent-bulb sign located atop the White Stag Building, at 70 NW Couch Street in downtown Portland, Oregon, United States, facing the Burnside Bridge.

One thing that makes Portland so magical during the holidays is how the deer's nose glows red on the rooftop "Portland Oregon" sign.

Feb 11, 2019 · Here are 19 beloved Portland signs (including a couple of unforgettable murals) that have faded into the history books, but still shine brightly in our hearts. White Satin Sugar, White Stag and...

In 1997, the wording was changed to “Made in Oregon—Old Town,” linking it to a Naito business brand. Since November 2010, when the city took possession of the sign, it has read simply “Portland Oregon—Old Town.” The deer remains.

Nose Day is a Portland tradition since 1959 — it’s the day the red nose is lit up on the White Stag/ Portland Oregon sign, which famously sits on the west side of the Burnside bridge. The nose,...

Dec 21, 2023 · The wording and ownership of the White Stag sign may have changed over the years, but thank goodness this local holiday treasure was saved, preserved, and incorporated into the Portland history books. It’s an incredible story of reuse, love, and tradition. Read more about the White Stag sign history here!

Oct 19, 2016 · Portland, Oregon is not short on iconic attractions, but one that is perhaps particularly photogenic is known as the “White Stag Sign” located near the Burnside Bridge along the waterfront. The sign is owned by the city of Portland now, but was originally made by the White Stag Sportswear company.

Jun 6, 2018 · The White Stag sign, also called the Portland, Oregon, sign, one of the beloved landmarks of that Pacific Northwest city, illuminates at dusk at the west end of the Burnside Bridge over the Willamette River; Names Highsmith, Carol M., 1946-, photographer

Visiting this site offers a unique opportunity to witness a piece of the city’s heritage, which has withstood the test of time. The sign’s striking design, featuring a leaping deer against the backdrop of Oregon’s state outline, lights up as night falls, offering a mesmerizing spectacle.