The Hershey's Kisses 'Christmas Bells' Commercial Controversy, Explained
popculture.com
The Hershey's Kisses 'Christmas Bells' Commercial Controversy, Explained
Hershey’s Kisses “Christmas Bells” commercial may be an iconic part of the holiday season, but the company found itself embedded in a bit of controversy surrounding its longest-running commercial. For the past three decades, the ad, reimagining Hershey’s Kisses as bells playing the tune “We Wish You a Merry Christmas,” marked the ...
Dec 2, 2020
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In December 1989, the Hershey’s Kisses ‘Holiday Bells’ commercial was born from a spontaneous idea during a shoot for the Hershey’s ‘Whimsy’ campaign. John Dunn, Hershey’s brand manager, created the holiday-themed spot, a 15-second stop-motion animation featuring Hershey’s Kisses as handbells playing “We Wish You a Merry Christmas,” directed by Carl Willat. “The simplicity of the spot - no dialogue, no celebrities, just animated Hershey’s Kisses -is key to its enduring charm,” said Taffet. “It h
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In December 1989, the Hershey’s Kisses ‘Holiday Bells’ commercial was born from a spontaneous idea during a shoot for the Hershey’s ‘Whimsy’ campaign. John Dunn, Hershey’s brand manager, created the holiday-themed spot, a 15-second stop-motion animation featuring Hershey’s Kisses as handbells playing “We Wish You a Merry Christmas,” directed by Carl Willat. “The simplicity of the spot - no dialogue, no celebrities, just animated Hershey’s Kisses -is key to its enduring charm,” said Taffet. “It h
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