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Storytelling is one of the most powerful tools used to by brands to cut through the noise, captivate audiences, build brand memorability and foster deeper connections with customers. Lloyds bank’s campaign around their bank app is the perfect example. They could’ve gone ahead with a graphic, or basic video explaining this feature. But with this clear use case showcased through this heartwarming and relatable campaign - their target audience will feel seen and understood by the brand. Looking for
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