For more than seven decades, @fanta has been synonymous with fruit, from its flavors and ingredients to its very logo. So it may come as a surprise that with its first-ever consistent global brand system, Fanta is dropping its logo’s signature orange—and the real juice in its soda. Fanta has two distinct identities (with a few outliers). There was the domestic U.S. Fanta, consisting of a softer, childlike aesthetic and a formula akin to most drinks in the country (think: high-fructose corn syrup

Behind the scenes: the making of our new logo.✂️ | Fanta