Sandy Hook Promise's new harrowing PSA, called "Back-To-School Essentials," seemingly mimics a typical September ad -- but it quickly turns those "must have" items for kids into defenses against school shootings. https://cbsn.ws/306E6mF | CBS Evening News
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Sandy Hook Promise's new harrowing PSA, called "Back-To-School Essentials," seemingly mimics a typical September ad -- but it quickly turns those "must have" items for kids into
Sandy Hook Promise's new harrowing PSA, called "Back-To-School ...
12.3K viewsSep 19, 2019
Sandy Hook Promise Mission
This month marks 13 years since #SandyHookPromise was founded. What began in the wake of tragedy has grown into a movement rooted in prevention, research, and action- focused on protecting lives and creating safer communities. "What’s truly inspiring is that the apathy we once saw is disappearing. This renewed energy will continue to drive change and save lives." - Nicole Hockley, co-founder and co-CEO of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary School
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This month marks 13 years since #SandyHookPromise was founded. What began in the wake of tragedy has grown into a movement rooted in prevention, research, and action- focused on protecting lives and creating safer communities. "What’s truly inspiring is that the apathy we once saw is disappearing. This renewed energy will continue to drive change and save lives." - Nicole Hockley, co-founder and co-CEO of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary School
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