From the archives: Rise and fall of The Avenue mall on College Avenue, Appleton, Wisconsin
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From the archives: Rise and fall of The Avenue mall on College Avenue, Appleton, Wisconsin
On March 12, 1987, an effort to revitalize downtown Appleton began with much fanfare. The Avenue Mall connected two remaining College Avenue anchor stores, Marshall Field's and Prange's, with an indoor mall. Hopes to compete with the Fox River Mall in Grand Chute did not pan out, however, as the two main stores closed within a few years. In ...
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